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Governor Christie Launches ‘Help Is Within Reach’ Campaign; Unveils ReachNJ.gov and Helpline for Treatment, Services

Helpline christiesTrenton, NJ, January 20, 2017 — Further strengthening his commitment to helping those with substance abuse disease, as stated in his 2017 State of the State Address, Governor Chris Christie today launched a campaign to promote access to treatment and services for those impacted by addiction.

The new website, ReachNJ.gov, and helpline, 1-844-REACH-NJ, are designed to help those in need identify, prevent, treat and recover from substance abuse.

In this ad and throughout the campaign, Governor Christie will continue to emphasize that New Jersey is making it easier for residents to find resources available to them by going to the website or calling the help line.

Promotion of 844-ReachNJ and ReachNJ.gov in the coming weeks will include the distribution of promotional materials to:

  • All MVC Facilities and Inspection Stations
  • Federally Qualified Health Centers
  • Turnpike and Service Area Advertising
  • New Jersey Transit
  • After School Programs
  • Addiction Treatment and Prevention Sites
  • Mental Health Providers
  • Short-term Care Facilities
  • County Welfare Agencies
  • Child Support Agencies
  • Parole Office locations

Promises Made, Promises Kept

Earlier this month, Governor Christie promised to launch a public relations campaign and 10 days later, ads are already being run throughout the state on TV and radio stations.

These new resources fulfill Governor Christie’s promise to treat substance abuse as a disease, not a moral failing, making it as easy as possible for those tormented by this disease to find the help they so desperately need.

The website and help line enhance public awareness regarding treatment options, provide insurance guidance, identify locations of state licensed rehabilitation facilities for children and adults, and share information on employment support programs for those in recovery.

Governor Christie said, “Our Administration is launching a one-stop website and a hotline to make it easier to access treatment. The website will put addiction information in one place and help eliminate the question families often face when seeking help – where do I go? Who do I turn to? It is going to enhance public awareness regarding treatment options, it is going to provide insurance guidance, it is going to identify locations of state licensed rehabilitation facilities for children and adults, and share information on employment support programs for those who have entered recovery.”

The Governor added, “The website will include updates on the programs being offered by state agencies, but it will also list private and nonprofit contact information as an option as well.  One website and one phone number to help guide people through what can be a really daunting bureaucracy, especially for those paralyzed by crisis.  We cannot reach those in need if the path to help is confusing. We will launch an aggressive public relations campaign to inform every family in need where they can go for help.”

“Starting today,” Gov. Christie said, “you can dial 1-844-REACH-NJ, 1-844-REACH-NJ or go to the web at ReachNJ.gov.  That is the one place families will be able to go to get all of this information.”

Coordinating Forces to Fight Addiction

Swiftly following through on a promise made in the SOTS, Governor Christie earlier this week signed Executive Order No. 219 declaring opioid abuse a public health crisis and establishing the Governor’s Task Force on Drug Abuse Control to supplement the work being done already by the Facing Addiction Task Force.

The Drug Abuse Task Force will bring every resource state government has to offer to develop and execute a comprehensive, coordinated strategy to combat the drug-abuse epidemic.

Charlie McKenna, a proven entity at the New Jersey Schools Development Authority, will serve as chairman of the new task force.

The EO spells out the Task Force’s duties as:

  • Review current statutes and regulations that present barriers to individuals suffering from addiction to receiving treatment and make recommendations to rescind or amend any such statutes or regulations to remove those barriers.
  • Cooperate with local, federal, and private entities, as well as the Facing Addiction Task Force, as appropriate in carrying out its mission.
  • Call upon any state department, office, division or agency to supply it with information, personnel, or other assistance available as the Task Force deems necessary to discharge its duties.

Each department, office, division, and agency is required to cooperate fully with the Task Force on a timely basis.